A Diet Rich In Soy Is An Excellent Way To Help Keep Cholesterol Levels In Check & Reduce Risk Of Cardiovascular Disease*

JBN Superior Soy has been specially formulated for those people who either prefer the natural taste of soy or have health issues such as lactose intolerance that prevent them from ingesting dairy-based protein products. Many people prefer soy based protein products because they contain all the amino acids essential to human nutrition, which must be supplied in the diet because they cannot be synthesized by the human body. Soy protein products can replace animal-based foods--which also have complete proteins but tend to contain more fat, especially saturated fat--without requiring major adjustments elsewhere in the diet.

The major advantage of soy is that it contains no cholesterol. Soy is also low in saturated fat. In fact, almost 85 percent of the fat found naturally in soy is unsaturated, and that is very good for your heart health. However, it is the recent studies conducted on soy based diets that have proved the most significant.

One study of over 700 participants found a marked reduction in LDL cholesterol levels and tri-glycerides when soy was substituted into a controlled diet situation. Researchers concluded that total cholesterol levels decreased by 9.3%, LDL levels were reduced by an amazing 12.9%. and tri-glycerides dropped by 10.5%.1

Unrelated studies at Wake Forest University Baptist Medical Center and reported in the Archives of Internal Medicine in 1999, found that soy protein can reduce plasma concentrations of total and LDL cholesterol but does not adversely affect levels of HDL, or good cholesterol, which at high levels has been associated with a reduction in heart disease risk. Another study, published in the New England Journal of Medicine in 1995, concluded that soy protein can prompt significant reductions not only in total and LDL cholesterol, but also in triglycerides, another fat linked to health problems when present at elevated levels.2

JBN Soy powder is a very versatile product. It can be prepared as a stand-alone product or used as a base ingredient for all kinds of wonderful foods like brownies and cookies. It is also available in easy to swallow capsule form.

HELPS:
Give Lactose Intolerant People An Alternative Protein Source
Provide A Complete Amino Acid Profile
Reduce Saturated Fats
Reduce Cholesterol Levels
Lower Tri-Glyceride Levels

*The Food & Drug Administration (FDA) has concluded that soy protein consumption (at least 25g per day) along with a diet low in saturated fats may reduce the risk of coronary heart disease by lowering blood cholesterol levels.

1. Anderson, JW, et al; Meta-Analysis of the effects of soy protein intake on serum lipids. N Eng J. Med ©1995
2. ©John Henkel - FDA Consumer magazine May-June 2000 issue